{"id":3495,"date":"2025-05-21T11:00:06","date_gmt":"2025-05-21T09:00:06","guid":{"rendered":"https:\/\/no-em.com\/no-em-launches-the-worlds-first-fully-circular-office-chair-at-design-district\/"},"modified":"2026-02-20T14:34:54","modified_gmt":"2026-02-20T13:34:54","slug":"no-em-launches-the-worlds-first-fully-circular-office-chair-at-design-district","status":"publish","type":"post","link":"https:\/\/no-em.com\/en\/no-em-launches-the-worlds-first-fully-circular-office-chair-at-design-district\/","title":{"rendered":"NO-EM launches the world’s first fully circular office chair at Design District"},"content":{"rendered":"\t\t
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NO-EM launches the world’s first fully circular office chair at Design District<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t21 May 2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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NO-EM launches world's first fully circular office chair at Design District<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rotterdam, May 21, 2025<\/strong> \u2013 Today at Design District in Rotterdam, NO-EM proudly introduces Infinity, the world\u2019s first fully circular office chair. This marks a milestone we\u2019ve long anticipated. The chair is crafted from sustainable materials and operates within a revolutionary circular revenue model, one that shares value across the entire supply chain, from designer to reseller. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A new standard for circularity <\/strong><\/p>

\u201cThe furniture industry must rethink its approach to raw materials,\u201d says founder Patrick Lems. \u201cOur model breaks the outdated ‘buy-use-dispose’ cycle. We\u2019ve designed a chair that can be reused endlessly, without compromising on design or comfort.\u201d <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The chair consists of individual, interchangeable components. Users can personalize it entirely and replace parts as needed without discarding the entire chair. This significantly reduces environmental impact by eliminating polluting manufacturing and recycling processes throughout the chair\u2019s lifespan. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Chain-wide collaboration <\/strong><\/p>

To make this circular model viable, NO-EM has built a robust partner network. Collaborators include designer Robert Bronwasser, renowned for his functional and timeless style, German component manufacturer Bock, and 706 Seating Group, a seasoned wholesaler and service provider in project furnishings. Each stakeholder in the system continues to benefit from reuse over time. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cWhen a chair is returned, the manufacturer repurchases the components rather than sourcing new materials,\u201d says Patrick. \u201cEven the designer earns a share from every transaction. It\u2019s no longer a linear business model, but an ecosystem where reuse benefits everyone.\u201d <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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‘Recycling is not good enough’ <\/strong><\/p>

It\u2019s time to redefine sustainability. \u201cRecycling sounds responsible, but it\u2019s often just a trendy term for throwing things away,\u201d Patrick explains. \u201cWe discard perfectly good furniture just to replace it with something nearly identical. It\u2019s wasteful and unnecessary. We\u2019ve built a system that actually works.\u201d <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Available to order today<\/strong><\/p>

Curious? The chair is available<\/a> for viewing and customization starting today. Customers can choose between purchasing the chair or subscribing to it. Both options come with a Smart Care maintenance plan, allowing for easy replacement of parts. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Visit us at Design District <\/strong><\/p>

We’ll be at Design District in Rotterdam through May 23. Come see the chair in person, test it for yourself, and discover the possibilities of a truly circular design. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Circularity<\/span>

Masterly Milano \u00e8 grandissimo: an event with a touch of gold | NO-EM<\/h3>\n 04 May 2026 <\/span>\n <\/div>\n <\/div>\n <\/a>\n \n
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\n Circularity<\/span>

Circular office chair Infinity \u2013 the latest design by Robert Bronwasser | NO-EM<\/h3>\n 20 November 2025 <\/span>\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n
More news<\/a><\/div>\n <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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You\u2019ll only need to configure your Infinity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Once in your life.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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So take a good seat while you do it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tI\u2019m ready to design my own Infinity<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Questions?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tGive us a call\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tinfo@no-em.com\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tOr send an e-mail\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Circularity NO-EM launches world’s first fully circular office chair at Design District Rotterdam, May 21, 2025 \u2013 Today at Design District in Rotterdam, NO-EM proudly introduces Infinity, the world\u2019s first fully circular office chair. This marks a milestone we\u2019ve long anticipated. The chair is crafted from sustainable materials and operates within a revolutionary circular revenue […]<\/p>\n","protected":false},"author":2,"featured_media":3178,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30,29],"tags":[],"class_list":["post-3495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-circularity","category-featured-en"],"acf":[],"yoast_head":"\nNO-EM launches the world's first fully circular office chair at Design District - NO-EM<\/title>\n<meta name=\"description\" content=\"NO-EM presents at Design District Rotterdam the world's first fully circular office chair, with modular design and a revolutionary revenue model for maximum sustainability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/no-em.com\/en\/no-em-launches-the-worlds-first-fully-circular-office-chair-at-design-district\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NO-EM launches the world's first fully circular office chair at Design District - 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